In its results announcement covering the 26 weeks to 29 August, Tesco said its F&F website is helping more customers discover and shop its full range of clothing.
Tesco said customers welcomed the “major website and app upgrade,” which now includes discovery tools such as ‘Shop the Look’ and product videos, helping more customers browse and shop the range.
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Efforts to strategically reposition its Clothing and Home offer, bringing it together under one cohesive F&F brand, are paying off, the retailer said, and it has taken steps to “further elevate F&F Clothing’s quality and style credentials,” introducing new ranges like The Edit: On Duty’, a new-season collection of elevated, workwear-inspired womenswear, which helped drive further growth in full-price and planned-event sales.
Overall, Tesco reported 1.6% growth in sales at constant rates to £33.8m ($44.59m) for the first half.
Adjusted operating profit grew 6.3% to £1.8m, and profit before tax rose 11.5% to £1.5m.
Ken Murphy, CEO, said: “Customers are at the heart of everything we do, and I am proud that we have achieved our highest-ever customer satisfaction score, reflecting our continued focus on value, quality and service. Our strong performance enables us to keep investing in the customer offer and the capabilities that will drive future growth. None of this would be possible without the hard work and dedication of our colleagues and suppliers, whose drive and commitment make a real difference for customers every day.
“Against an uncertain external backdrop, we have continued to invest in giving customers the very best value for money. Alongside maintaining our strong value proposition, we have continued to innovate across all our ranges, launching over 800 new and improved products during the half.
“Our digital channels are important growth drivers for Tesco, with online sales growing 8% in the half. We are complementing our leading position in grocery home shopping with strong growth in Whoosh, up 37% in the half and on track to deliver sales of over £500m this year. Our recent partnerships with Uber Eats and Deliveroo are further extending our unique rapid delivery reach, and our new F&F website is helping even more customers discover and shop our full range of clothing.
“We are also making strong progress on AI-enabled personalisation, extending Your Clubcard Prices and beginning the customer rollout of our meal planning assistant, helping customers manage their busy lives.
“Our focus remains on helping customers get the best possible value from their weekly shop. Looking ahead, we’re excited to bring our new Christmas ranges to customers and help them enjoy a great festive season. By putting customers first and delivering against our strategic ambitions, we will continue to create long-term value for all our stakeholders.”
Tesco recently announced it was trialling virtual try-on technology for its F&F clothing range at its Sandhurst Extra store, allowing shoppers to view selected garments on a digital image before purchase.
