The MAA’s founding members include Nike, Patagonia, Under Armour, Lululemon, Cotopaxi, and REI Co-op, according to TNC.
The initiative aims to accelerate the adoption of effective, evidence-based measures to prevent the release of microfibres, tiny particles shed from synthetic and natural textiles, into the environment during manufacturing, use, and laundering.
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Research cited by TNC indicates that microfibres account for over 30% of ocean microplastics, underscoring the scale of the pollution problem.
While synthetic fibres such as polyester are frequently highlighted, natural materials like cotton and wool can also contribute to microfibre pollution, especially when treated with dyes or finishes.
The persistent and widely dispersed nature of microfibres makes them difficult to remove once they enter ecosystems.
TNC plastics project director Patrick Jurney said: “We have seen incredible scientific advancements around this issue, informed by years of industry research, and The Nature Conservancy is excited to help companies apply and build upon those efforts.
“Addressing microfibre pollution is a complicated problem that requires collaboration across the textile sector. We believe the Alliance can help accelerate the adoption of solutions that benefit freshwater ecosystems, oceans, wildlife and communities worldwide.”
The new alliance builds on ongoing efforts within the industry to better understand and reduce fibre fragmentation. Specifically, the initiative will complement the work of The Microfibre Consortium, an organisation focused on developing scientific understanding and practical tools for the sector.
By implementing and evaluating solutions within each company’s supply chain, the MAA seeks to generate real-world insights and share these findings across the broader industry.
The Microfibre Consortium CEO Kelly Sheridan added: “The Microfibre Consortium welcomes the Alliance’s focus on accelerating the adoption of new technologies and innovation across supply chains. We look forward to working with its members, and the wider industry, to reduce fibre fragmentation.”
According to TNC, the alliance is open to additional companies and intends to establish a scalable roadmap to advance industry-wide progress against microfibre pollution in the years ahead.
