The announcement follows Frasers Group’s move to a majority ownership position in late October, when it purchased an additional 198,666 shares for €7.63m ($8.44m) to push its stake to 50.08%.
Current CEO Daniel Grieder will step down at the end of December 2026, concluding more than five years at the helm.
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Grieder, who took up the role in 2021, is leaving “at his own request”, Hugo Boss said.
Under his leadership, Hugo Boss implemented the CLAIM 5 strategy and initiated major brand relaunches, updated visual identities, and developed its omnichannel business.
The company cited these efforts as key to revitalising Boss and Hugo and strengthening their appeal to younger audiences.
Grieder said: “Looking back, what makes me proudest is what our teams accomplished over the past years. Together, we have brought BOSS and HUGO back on stage, built a 24/7 lifestyle product offering, redesigned our stores worldwide, and renewed our culture and the way we work.
“I am deeply grateful to everyone who made this possible. With this strong foundation in place, I am convinced that now is the right time for me to step down and hand over to the next generation of leadership. It has been an honour to lead HUGO BOSS, and I will always feel connected to its people and brands.”
Epstein has been serving as the chief brand partnerships officer for Frasers Group since 2024, managing partnerships across the group’s sport, premium and luxury operations.”
He has spent more than a decade with Frasers, contributing to its Elevation Strategy, developing brand relationships and expanding commercial ties.
Before taking his current role, Epstein was managing director of the group’s premium and luxury divisions for five years.
Hugo Boss Supervisory Board chairman Michael Murray said: “David Epstein combines a deep understanding of global brands with extensive experience in premium and luxury retail. He knows what it takes to build strong brands, elevate the consumer experience, and drive a business forward. I am convinced that he will bring valuable new perspectives to HUGO BOSS while building on the company’s strong foundation.”
The company expected currency-adjusted sales to decline in the high single-digit percentage range, while EBIT is expected to range between €250m and €300m.
