USA: Bugle Boy’s New Owner Urged To Reinvest In The Brand
The new owner of jeans and cargo trouser firm, Bugle Boy, has been urged to reinvest in the brand, boost marketing and make a better product. That's the advice of a retail consulting firm to Schottenstein Stores Corp which outbid others to snap up the Bugle Boy trademark, accounts receivable and wholesale inventory for $68.6m.