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Chemicals manufacturer Huntsman Textile Effects has extended its High IQ performance assurance programme – which promises fabrics that retain their colour even after repeated washing – to include three dyes from its range.

The company has added High IQ Lasting Color, Lasting Color eco, and High IQ Lasting White to the initiative, and says the additions will help mills, brands and retailers meet customer demand for textiles that stay looking newer for longer.

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Huntsman says High IQ Lasting Color is the world’s only colour retention programme, is powered by specially selected Novacron dyes, and lets mills produce fabrics that retain their colours and dark shades even after repeated washing.

The High IQ Lasting Color eco programme is for textiles produced with a minimal environmental footprint. It uses Huntsman’s Avitera SE reactive dyes to reduce water and energy consumption by up to 50% compared to best-available technologies, the company claims. It adds: “Excellent washing-off performance shortens processing time and increases productivity.”

High IQ Lasting White aims to deliver very high and brilliant whites on cellulosic fibres, combining fluorescent whitening agents from the Uvitex range with environment-friendly fluorinated (C6) or non-fluorinated stain repel and release technologies.

Huntsman says it is helping answer the global call for more environmentally friendly textiles, produced with less water and energy. Through the High IQ Lasting Color and updated High IQ Lasting White programs, the company says it helps consumers choose sustainable textile products that retain their vivid colours and bright whites to deliver a longer usable life.

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Only mills that meet Huntsman’s stringent requirements will earn the right to use the High IQ hang tags as point-of-sale product branding.

The dyes in the High IQ Lasting Color range, and the technologies used to produce High IQ Lasting White, comply with the requirements of Bluesign, the Zero Discharge of Hazardous Chemicals Roadmap and the Restricted Substances List. Fabrics produced under Lasting Color or Lasting White are suitable for Oeko-Tex Standard 100.