US menswear brand Outerknown has expanded its product offering to jeans, launching a new sustainable denim collection it says uses 100% organic cotton from Candiani and ISKO mills and is manufactured by Saitex.
The new S.E.A. Jeans line – standing for Social and Environmental Accountability – represents Outerknown’s commitment to people and planet, the company says, and are available in three different styles, three denims and 12 washes and colours.
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Meanwhile, each fit is available in three lengths.
“Jeans are an integral part of our lifestyle, but we were adamant about producing denim only if the manufacturing process could meet our strict social and environmental standards,” says John Moore, the brand’s co-founder and creative director. “It was equally important for us to achieve great quality and the right look and characteristics of our denim selections.”
Fellow co-founder Kelly Slater adds: “S.E.A. Jeans is the greatest example of why we started Outerknown. Our team has pushed every boundary to make S.E.A. Jeans the most sustainable they can be. It wasn’t enough to just use less water and organic cotton, we decided to put a lifetime guarantee on them.”
In addition, beyond the lifetime guarantee to repair or replace, the brand will also accept old pairs to upcycle and ensure the jeans do not end up in a landfill.
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By GlobalData
