Upscale US fashion retailer Nordstrom has acquired two retail technology companies – BevyUp and MessageYes – in a move it says will help deliver on speed and create a seamless shopping experience for customers.
Nordstrom says the deals are part of its efforts to continue to invest in evolving the customer experience, with a strong emphasis on integrating technology across its business.
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“The retail environment is changing faster than ever, but the value of service, speed, convenience and newness remain constant,” says Brian Gill, technology senior vice president at Nordstrom. “To continue to be successful into the future, we need to invest in technologies that will enable us to deliver on those qualities and better serve customers in a digitally-connected world.”
As a result, Gill explains the retailer is investing in providing its staff with a mobile suite of capabilities that enables them to be relevant, informative and accessible to customers.
“As a leader in retail technology and an existing Nordstrom partner, BevyUp is uniquely positioned to help us deliver for our people and our customers.”
Founded in 2012, BevyUp is enhancing the omnichannel experience by extending sales associates’ customer relationships beyond brick-and- mortar stores. Its digital selling platform will be incorporated into a new, integrated mobile Nordstrom employee app that will be rolled out in the coming year.
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By GlobalDataMeanwhile, MessageYes aims to help users effortlessly discover and purchase items using their mobile phones. It is the first platform to offer frictionless e-commerce over mobile messaging for brands looking to engage and transact directly with their customers. Leveraging artificial intelligence (AI), human-assisted AI, and integrated payments, the MessageYes platform learns from customer feedback to make the experience serendipitous to each person and brand. Message recipients simply reply “Yes” to instantly buy from their mobile phones.
“MessageYes marks a meaningful addition to our existing depth of talent and experience in engineering, data science and machine learning – all skills that are essential to our future growth,” says Gill. “We share the same vision for the future of retail, and their team will accelerate our efforts to deliver a meaningful, personalised experience for our customers.”
Last week, a special committee at the upscale US fashion retailer rejected a proposal by the firm’s founding family group to purchase all of the outstanding shares of common stock of the company, branding it “inadequate”.
Nordstrom rejects family takeover bid
