Product authentication business Applied DNA Sciences (APDN) is collaborating with sewing and embroidery thread major American & Efird (A&E) on a new anti-counterfeiting sewing thread platform.
APDN will utilise its CertainT platform to develop secure sewing threads for brand protection, helping assure brands and manufacturers that their products are authentic.
Go deeper with GlobalData
The company’s DNA-based platform can be used to identify, tag, test and track products to help assure authenticity, origin, traceability, sustainability and quality.
“The CertainT Program is an innovative solution for brands and retailers in their supply chain,” explains A&E CEO Les Miller. “Our customers are increasingly more vigilant and security minded. DNA technology can protect a wide range of products, from luxury consumer brands to industrial applications where integrity of components is mission critical.”
A&E has a long history in the thread industry, and has previously worked with the US government to ensure supply of Berry Amendment-compliant products, industrial and consumer brands that require stricter controls on product quality and integrity, and working with stakeholders globally to ensure they meet their corporate sustainability goals.
“Many products, from running shoes, to performance athleisure wear, to luxury brands, can benefit from a secure sewing thread,” adds Dr James Hayward, president and CEO of Applied DNA. “A&E’s extensive portfolio of products combined with the CertainT platform provide a powerful opportunity to provide a trusted solution for customers who need a true anti-counterfeiting brand protection solution.”
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalData
