Software firm PTC has developed a new retail app designed to enable designers and developers to easily capture inspirations, concepts, trends, requirements and feedback in one place.
FlexPLM Canvas is a digital concept board app that allows brands and retailers to deliver on-trend products to market on-time and on-budget, the company says.
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Through the app, users can drop in images and video, text, documents (PDF, Adobe Illustrator, Adobe Photoshop, Microsoft Word, PowerPoint, Excel), and colour swatches, as well as leverage built-in links to social media sites to capture up-to-the-minute trends, imagery, and the voice of the customer.
The tool enables teams to share ideas internally and externally, while rapidly iterating on them to help teams understand design direction early in the development cycle. Finalised inspirations can be integrated into FlexPLM to kick-start product development and enable users to gain deeper insights and visibility into sourcing processes.
According to PTC, FlexPLM Canvas enables brands and retailers to shorten cycle time by easily transforming ideas into real products.
“As retailers face stiff pressure to deliver the latest trends and meet the growing demands of today’s digital consumer, shortening development cycle times and improving collaboration is now more critical than ever,” said Eric Symon, general manager PTC Retail Business Unit. “By shifting from physical mood boards and other manual ideation methods to a digital application, the time between ideation and product creation can be significantly reduced, ensuring your products are delivered to market on-trend, on-time and on-budget.”
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