US yarn manufacturer Unifi is introducing a new line of sustainable fibres under its Repreve brand made from plastic bottles collected within 50km of coastlines in countries or areas that lack formal waste or recycling systems.
The new ‘Repreve Our Ocean’ fibre and resin is sourced from bottles at high risk of entering in the ocean.
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“We have long cared for our air, land and natural resources by transforming billions of plastic bottles into Repreve recycled fibre. With Repreve Our Ocean, we offer a unique opportunity to for brands to tell an ocean-focused story,” says Jay Hertwig, group vice president of global branded sales for Unifi.
“Repreve Our Ocean is made for the good of tomorrow, and this premium product will appeal to consumers that want to do all that they can to help protect the environment for the next generation.”
According to the Ellen MacArthur Foundation, at least 80% of plastic flows into the oceans from land, and at current rates, there will be more plastic by weight than fish by 2050.
Unifi estimates that it has so far transformed more than 16 billion plastic bottles into recycled Repreve fibre for new clothing, shoes, home goods and other consumer products.
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By GlobalData
