German sports apparel and footwear brand Puma has set a new target for 90% of all cotton and polyester used in its products to come from sustainable sources by 2020.
The group announced the increase today (23 April) as it reached its previous target of 50% two years ahead of schedule.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
At the end of 2018, 50% of all cotton and 66% of all polyester used in Puma apparel came from more sustainable sources including Bluesign certified polyester, and cotton from the Better Cotton Initiative, an organisation seeking to improve the environmental, social and economic impact of cotton production.
In 2018, Puma also reached its target of sourcing 90% of its leather and paper/cardboard from more sustainable sources two years ahead of schedule, using FSC certified paper and cardboard as well as leather from tanneries with a medal rating of the Leather Working Group.
Puma adds its strategy is not to focus on individual collections, but instead to create a “substantial positive environmental impact throughout its product range.”
“We are proud that we have reached our targets for more sustainable materials two years earlier than planned. We still have room for improvement, which is why we have taken steps with our suppliers to sharply increase the amount of more sustainable materials in our products going forward,” says Stefan Seidel, head of corporate sustainability at Puma.
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalData“By focusing on Puma’s entire range, we can make a much larger positive impact and save a considerable amount of natural resources.”
