H&M has revealed its partnership with the global programme Keeping Workers in the Loop (KWIL) as it looks to secure fair jobs at a time when the industry is increasingly concerned with circularity of fashion.

H&M notes that when shifting to becoming a circular business where it produces less and uses materials longer, jobs throughout the value chain will be affected, with new ones being created and new skills required.

It could also mean some jobs become obsolete.

Linda Ingolfsdottir, strategy lead fair jobs at H&M Group, is working with H&M Group’s agenda to secure job opportunities in the future. “Making the shift to a circular fashion industry could both lead to new job opportunities for workers, as well as job losses,” she says. “As a buyer in the industry, H&M Group together with other stakeholders needs to make sure that the new jobs are fair and meaningful, and that job migration and upskilling are handled responsibly.”

The group has joined Keeping Workers in the Loop (KWIL) in a bid to secure future jobs across its value chain.

Together, participants will co-create industry and policy recommendations that support and advance circular business models that offer dignified, inclusive and resilient employment opportunities.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

The project is supported by Laudes Foundation and led by BSR, in partnership with CMS and economists from the University of Lincoln, and includes H&M Group, Shahi Exports, The Renewal Workshop, and VF Corporation as industry partners.

“Thanks to this collaboration, we will learn more about how a circular fashion industry will change the labour market as we know it today,” says Ingolfsdottir.

Just Style Excellence Awards - Nominations Closed

Nominations are now closed for the Just Style Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact

Excellence in Action
From bio-based durable water repellents to 90–95% wastewater recovery, Archroma’s dual win in the 2025 Just Style Excellence Awards highlights its sustainability-first approach. Find out how PHOBOTEX® NTR-50 and the Mahachai ZLD project are helping apparel and textile players meet tightening global regulations.

Discover the Impact