From Field to Shelf – Sustainability is fast fashion’s Achilles heel

Fast Fashion may be a successful way of operating in today's hyper-competitive market, but it has a glaring weakness: sustainability. Moreover, two aspects of sustainability – environmental impact and worker well-being – are often buried under greenwashed marketing and feel-good statistics. And according to Robert Antoshak, managing director at Olah Inc, that's where the seeds of fast fashion's demise have taken root.