The global apparel industry experienced a 30% drop in social media posts on metaverse in Q1 2023 compared with the previous quarter, with the highest share accounted for Burberry Group, according to GlobalData’s analysis of social media posts. GlobalData’s Metaverse in the Apparel Industry report offers a comprehensive insight into key trends in the market, alongside the sentiment surrounding NFTs in the UK. Buy the report here.
Notably, innovation was one of the most frequently referenced themes in Q1 2023, ranking highest in terms of mentions ahead of internet of things and metaverse, according to GlobalData.
Of the 50 leading companies in the apparel industry, Burberry Group had the most mentions of metaverse in Q1 2023. GlobalData identified 1,192 metaverse-related posts in the industry's social media activity - 0.27% of all posts - and a decrease of 30% in Q1 2023 compared with Q4 2022.
For further understanding of GlobalData's Metaverse in the Apparel Industry – Analysing Trends, Opportunities and Strategies for Success buy the report here.