The apparel industry continues to be a hotbed of patent innovation. Activity is driven by digitalization, convenience and growing importance of technologies such as artificial intelligence (AI), cloud, virtual and augmented reality. In the last three years alone, there have been over 57,000 patents filed and granted in the apparel industry, according to GlobalData’s report on Artificial intelligence in apparel: body measurements AIBuy the report here.

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According to GlobalData’s Technology Foresights, which uses over 36,000 patents to analyze innovation intensity for the apparel industry, there are 20+ innovation areas that will shape the future of the industry.

Body measurements AI is a key innovation area in artificial intelligence

Body Measurements AI refers to the use of artificial intelligence and computer vision technologies to precisely assess and analyze human body metrics. This advanced approach encompasses the extraction of body measurements from images or videos through advanced algorithms and deep-learning models. The objective is to deliver precise and automated measurements, finding utility across diverse domains, including fashion, healthcare, fitness, and virtual try-on services.

GlobalData’s analysis also uncovers the companies at the forefront of each innovation area and assesses the potential reach and impact of their patenting activity across different applications and geographies. According to GlobalData, there are 60 companies, spanning technology vendors, established apparel companies, and up-and-coming start-ups engaged in the development and application of body measurements AI.

Key players in body measurements AI – a disruptive innovation in the apparel industry

‘Application diversity’ measures the number of applications identified for each patent. It broadly splits companies into either ‘niche’ or ‘diversified’ innovators.   

‘Geographic reach’ refers to the number of countries each patent is registered in. It reflects the breadth of geographic application intended, ranging from ‘global’ to ‘local’.  

Patent volumes related to body measurements AI

Company Total patents (2010 - 2022) Premium intelligence on the world's largest companies
Walmart 141 Unlock Company Profile
Magic Leap 79 Unlock Company Profile
Metail 56 Unlock Company Profile
eBay 45 Unlock Company Profile 28 Unlock Company Profile
L'Oreal 26 Unlock Company Profile
Zazzle.Com 14 Unlock Company Profile
Houzz 13 Unlock Company Profile
Rakuten Group 13 Unlock Company Profile
Alibaba Group 12 Unlock Company Profile
NIKE 11 Unlock Company Profile
Henkel 10 Unlock Company Profile
LVMH Moet Hennessy Louis Vuitton 10 Unlock Company Profile
Shenzhen Sensetime Technology 9 Unlock Company Profile
Artemis 9 Unlock Company Profile
Stradvision 9 Unlock Company Profile
Beijing Electronics 9 Unlock Company Profile
Lululab 8 Unlock Company Profile
MTG 8 Unlock Company Profile
Life 8 Unlock Company Profile
Jins 8 Unlock Company Profile
Specsavers Optical Group 8 Unlock Company Profile
Amorepacific Group 8 Unlock Company Profile
Seiren 7 Unlock Company Profile
Meta Platforms 7 Unlock Company Profile
maxingvest 6 Unlock Company Profile
Coupang 6 Unlock Company Profile
Occipital 6 Unlock Company Profile
Omnicom Group 5 Unlock Company Profile
Wacoal 4 Unlock Company Profile
Snap 4 Unlock Company Profile

Source: GlobalData Patent Analytics

Walmart is one of the leading patent filers in body measurements AI. Walmart’s virtual try-on tool leverages AI-based body scanning technology to collect and process user images and biometric information, allowing the tool to measure unique body features. The measurements collected are utilized for the virtual try-on experience of a specific body type. All acquired data is stored in the customer’s Walmart account for future applications and to enhance the tool, making it more user-friendly.

Some other key patent filers in the space include Magic Leap and Metail.

In terms of application diversity, Magic Leap leads the pack, while Walmart and maxingvest stood in the second and third positions, respectively.

By geographic reach, Walmart held the top position, followed by Metail and Magic Leap.

Body measurements AI delivers precise and automated measurements, effectively reducing sizing and fit challenges for shoppers, thereby elevating the overall shopping experience. The technology can boost efficiency and customer satisfaction, fundamentally transforming shopping for clothing.

To further understand the key themes and technologies disrupting the apparel industry, access GlobalData’s latest thematic research report on Artificial Intelligence (AI) in Retail and Apparel.

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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.

GlobalData’s Patent Analytics tracks patent filings and grants from official offices around the world. Textual analysis and official patent classifications are used to group patents into key thematic areas and link them to specific companies across the world’s largest industries.