The apparel industry continues to be a hotbed of patent innovation. Activity is driven by e-commerce, convenience and personalized shopping experiences, and growing importance of technologies such as cloud, artificial intelligence (AI), and virtual and augmented reality. In the last three years alone, there have been over 57,000 patents filed and granted in the apparel industry, according to GlobalData’s report on Artificial intelligence in apparel: personalized lookbooks. Buy the report here.
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According to GlobalData’s Technology Foresights, which uses over 36,000 patents to analyze innovation intensity for the apparel industry, there are 20+ innovation areas that will shape the future of the industry.
Personalized lookbooks are a key innovation area in artificial intelligence
Personalized lookbooks refer to customized collections of fashion and style recommendations meticulously tailored to an individual’s distinctive preferences, tastes, and characteristics. These digital lookbooks harness user data and advanced algorithms to generate highly personalized fashion advice. They provide a user-friendly means for individuals to explore fresh styles, stay in the fashion loop, and receive outfit recommendations specifically crafted to align with their unique preferences.
GlobalData’s analysis also uncovers the companies at the forefront of each innovation area and assesses the potential reach and impact of their patenting activity across different applications and geographies. According to GlobalData, there are 200+ companies, spanning technology vendors, established apparel companies, and up-and-coming start-ups engaged in the development and application of personalized lookbooks.
Key players in personalized lookbooks – a disruptive innovation in the apparel industry
‘Application diversity’ measures the number of applications identified for each patent. It broadly splits companies into either ‘niche’ or ‘diversified’ innovators.
‘Geographic reach’ refers to the number of countries each patent is registered in. It reflects the breadth of geographic application intended, ranging from ‘global’ to ‘local’.
Patent volumes related to personalized lookbooks
| Company | Total patents (2010 - 2022) | Premium intelligence on the world's largest companies |
| eBay | 292 | Unlock Company Profile |
| Apple | 166 | Unlock Company Profile |
| Samsung Group | 151 | Unlock Company Profile |
| Alphabet | 145 | Unlock Company Profile |
| Amazon.com | 122 | Unlock Company Profile |
| Memjet Technology | 86 | Unlock Company Profile |
| Metail | 75 | Unlock Company Profile |
| LG | 71 | Unlock Company Profile |
| Interactive Memories | 69 | Unlock Company Profile |
| Levi Strauss | 58 | Unlock Company Profile |
| Microsoft | 53 | Unlock Company Profile |
| Rakuten Group | 39 | Unlock Company Profile |
| Coupang | 36 | Unlock Company Profile |
| Alibaba Group | 32 | Unlock Company Profile |
| Brother Industries | 32 | Unlock Company Profile |
| Walt Disney | 31 | Unlock Company Profile |
| The Home Depot | 28 | Unlock Company Profile |
| Royal App | 27 | Unlock Company Profile |
| Meta Platforms | 26 | Unlock Company Profile |
| Qurate Retail | 21 | Unlock Company Profile |
| Panasonic | 21 | Unlock Company Profile |
| Groupe Industriel Marcel Dassault | 20 | Unlock Company Profile |
| DXC Technology | 20 | Unlock Company Profile |
Source: GlobalData Patent Analytics
eBay is one of the leading patent filers in personalized lookbooks. Some other key patent filers in the space include Apple and Samsung Group.
In terms of application diversity, Memjet Technology leads the pack, while Qurate Retail and Walt Disney stood in the second and third positions, respectively.
By means of geographic reach, Memjet Technology held the top position, followed by Metail and Interactive Memories.
Personalized lookbooks are reshaping the apparel landscape, offering a more personalized and enjoyable shopping journey for consumers, while benefiting brands through increased customer loyalty and data-driven marketing opportunities.
To further understand the key themes and technologies disrupting the apparel industry, access GlobalData’s latest thematic research report on Artificial Intelligence (AI) in Retail and Apparel.
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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.
GlobalData’s Patent Analytics tracks patent filings and grants from official offices around the world. Textual analysis and official patent classifications are used to group patents into key thematic areas and link them to specific companies across the world’s largest industries.
