BRIEFING: The apparel industry’s top seven mega-trends

Fads come and go, particularly in the fashion world. Often, behind those blips in consumer preferences, we see deeper, more impactful undercurrents that signal larger changes in direction in the market. Last year, just-style highlighted seven overriding trends that are causing savvy analysts, retailers and manufacturers to take pause. This month's briefing reviews those trends and the impact they have today, whilst taking a fresh look at upcoming market influences. This includes seven new trends which are expected to play a major role in how consumers behave and how brands, retailers and manufacturers respond.