European lingerie sales snag on lace looks
Which fabric is seen as “too sexy” to suit the tastes of young shoppers in one key European clothing market, yet viewed as “too classic” – too reminiscent of garments they might find in their mother’s wardrobes – by a similar group of 18-25 year-olds in a neighbouring nation? The answer is lace. These contrasting views emerged from a recent survey undertaken by the Calais-based Noyon group to investigate the lingerie buying habits of European women.