Speaking with style: Alex Cara, franchise director, Cortefiel

Spain’s armada of fashion retailers has taken the world’s high streets by storm with Inditex becoming the largest such enterprise and smaller rivals such as Mango rushing to gain domination. Not to be outdone, Madrid-based Cortefiel Group has drafted its own ambitious expansion with plans to roll out 440 franchised stores in the next five years to operate over 2,000 shops. Speaking to just-style, franchise director Alex Cara outlines the strategy and explains how Cortefiel plans to stay competitive in coming years.