As part of its long-standing partnership with sustainability group Parley for the Oceans, German sportswear giant Adidas has unveiled a shoe from its Originals range made with Parley Ocean Plastic.
Launched in Brazil to raise awareness about ocean pollution, the new EQT Support ADV Parley comes in two colourways and is partially made with plastic waste removed from beaches and coastal communities, intercepted before reaching the ocean.
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
Adidas first partnered with Parley for the Oceans in April 2015. With the goal of developing and supporting new technologies to up-cycle ocean plastic debris, the pair have worked on turning ocean plastic into technical yarn fibres that can be used for performance products.
Most recently, the sportswear company unveiled a Parley version of its fastest running shoe, the Adizero Prime Parley, with a Primeknit upper made of 95% Parley Ocean Plastic.
Adidas adds Parley ocean plastic to Adizero shoe
With numbering of 37-44, the EQT Support ADV Parley is available at Adidas Originals stores in São Paulo and Rio de Janeiro, as well as online at www.adidas.com.br, priced at BRL699.99 (US$211.26).
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalData
