In-store foot scanning technology developer Aetrex is rolling out the next generation of its 3D foot scanning technology engineered to help customers find the right fitting footwear and orthotics and provide an enhanced customer experience at retail.
“What’s really unique about Albert 2 is that it can collect an unbelievable amount of data about customers’ feet, and retailers can use it to overcome many challenges they face today,” says Larry Schwartz, CEO, Aetrex.
“Retailers can use the data to help increase store profitability by finding the right fit the first time and providing better customer service. They can also use the data to build customer relationships and loyalty by creating personalised digital marketing strategies based on foot type. Finding the right fit the first time also translates to a reduction in e-commerce returns.”
The quick two-foot-at-once scanning process takes 20 seconds or less and can capture both static and dynamic pressure, as well as 3D measurements of the foot. Key measurements include length, width, girth, in-step and arch height, all down to 1/10 of a millimetre.
Pressure plate technology captures complete foot data about customers’ unique arch types and pressure points, with the Dynamic Test option also providing a pressure gait analysis of customers’ feet, including their centre of gravity throughout the gait cycle.
The complete foot data is then used to help customers find the best fitting footwear or orthotics on the first try, based on their unique foot profile. The scan data can then be sent to the customer via email, allowing users to access to their information after they leave the store.