The deal forms part of ANTA Sports’ single-focus, multibrand, globalisation strategy and will make the Hong Kong-listed company the largest shareholder in Puma.
Headquartered in Herzogenaurach, Germany, Puma sells its products in over 120 countries and employs around 20,000 people worldwide.
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ANTA Sports board chairman Ding Shizhong said: “Working with PUMA, we look forward to learning from each other and joining hands to fully unlock the brand’s full potential. This will further accelerate ANTA Sports’ globalisation and help drive the next chapter of growth for the global sports markets including China – creating lasting value for both companies’ consumers and shareholders worldwide.”
ANTA Sports has operated in the sporting goods industry for more than three decades, focusing initially on the Chinese market before expanding into regions including Southeast Asia, the Middle East, Africa, North America, and Europe.
The group manages multiple international brands and employs a business model combining both brand management and retail operations.
Puma maintains a global presence with significant involvement in football, running, training, basketball, and motorsport across Europe, Latin America, Africa, and India.
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By GlobalDataFollowing the acquisition, ANTA Sports plans to seek representation on Puma’s supervisory board as part of this equity acquisition. ANTA Sports will also maintain Puma’s independent governance structure as a German-listed company.
At present, ANTA Sports does not plan to make a takeover offer for Puma and intends to review options for future collaboration.
“ANTA has always admired Puma’s long-term brand value and potential. Such strong brand DNA and value heritage are rare to come by. We believe Puma’s share price over the past few months does not fully reflect the long-term potential of the brand. We have confidence in its management team and strategic transformation. Moving forward, we hope to build strong trust, work together at arm’s length, and leverage our complementary strengths without comprising independence. We look forward to supporting the brand’s ongoing revival,” Shizhong added.
The deal is subject to regulatory approval and standard closing conditions, with closure expected by the end of this year.
In December 2025, Puma obtained over €600m in new financing, comprising a €500m bridge loan and €108m in additional confirmed credit lines. These arrangements provide interim liquidity to refinance usage of the existing €1.2bn revolving credit facility, thereby increasing flexibility and financial headroom.
