Ahead of the key holiday trading season, and as part of a continued bid to offer the best experience for its customers, UK-based online fashion retailer Asos has developed a chatbot virtual assistant that will help make suggestions for customers shopping for Christmas gifts via Facebook.
The Asos Gift Assistant is available to customers during the Christmas period in the UK and France and will use the answers to a selection of questions to make suggestions from the numerous potential presents available on its site.
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Focusing on the so-called new consumer, the technology aims to make the site a ‘one-stop-shop’ for time-driven shoppers and provide an easier way to Christmas shop.
Available on social media, the service will have its own Facebook page where customers can click through and is also available through advertisements on the social networking site.
Based on machine learning technology, the digital assistant sifts through options by asking carefully considered questions leaving the customer with narrowed down choices. The questions will be directed to Asos’ 15.4m active customers, which the company defines as ‘twenty-somethings’, and will include quirks like ‘What item would most likely fall out of their bag?’ in order to give personalised gift ideas.
The service also allows the user to see more products should they wish to expand the purchase further, and continues the partnership with Choose Love, where customers will have the option to purchase an item from the charitable range for Help Refugees where 100% of the proceeds are donated to the charity.
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By GlobalData
