The Better Cotton Initiative (BCI) has initiated a new Chain of Custody Advisory Group to provide advice on the development of the key framework that connects demand with supply of Better Cotton and helps to incentivise cotton farmers to adopt more sustainable practices.

The Better Cotton Standard System is a holistic approach to sustainable cotton production, which covers all three pillars of sustainability: social, environmental and economic, and addresses the many challenges of cotton production. 

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Its Better Cotton Chain of Custody (CoC) refers to the chronological documentation, paper trail and electronic evidence that relates to the movement of Better Cotton products through the supply chain. This ensures the volume of Better Cotton claimed by BCI retailer and brand members does not exceed the volume of Better Cotton produced by licensed BCI farmers in any given time period, accounting for conversion rates, the BCI explains on its website.

Launched last month, the new Advisory Group consists of both BCI members and non-members and will ensure any new Chain of Custody developments are commercially relevant, feasible and attractive to BCI’s multi-stakeholder membership.

Among its members are German Garcia, environmental sustainability manager for Inditex; Ethan Barr, senior sourcing manager at Target; and Karen Perry, sustinability manager, raw materials, at John Lewis.

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Though it is not a decision-making body, the group will provide strategic advice to the BCI membership and supply chain team and allow for more focused discussions on the Better Cotton CoC.

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The move follows the launch of a revised version of the Better Cotton Chain of Custody (CoC) Guidelines at the end of last month.