The label, verified by third-party certification, allows farms, suppliers, retailers, and brands to confirm that their products contain physical BCI Cotton traced from its country of origin. It will begin appearing in stores over the coming months.
Farm certification is assessed against BCI’s field-level standard and the organisation’s Principles & Criteria, while supply chain certification is assessed against BCI’s Chain of Custody Standard.
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BCI CEO Nick Weatherill said the move reflects growing pressure on the fashion industry to substantiate sustainability claims amid evolving ESG priorities and trade scrutiny. “Our new label reaffirms our commitment to both (transparency and accountability), as part of our mission to drive measurable impact and continuous improvement in sustainability across the cotton sector,” he said.
The label launch coincides with a refreshed brand identity that reintroduces the full name “Better Cotton Initiative” and rebrands sourced cotton as “BCI Cotton.”
It also follows the release of BCI’s 2024/2025 Annual Report, which outlines the organisation’s impact over 15 years, including improving incomes for more than 650,000 farmers, reducing pesticide and synthetic nitrogen use, and training over half a million women in cotton farming.
Weatherill said these results demonstrate “real change in cotton farming communities around the world” but warned that progress must accelerate: “Time is of the essence, and with our multistakeholder network, I’m confident we will rise to the challenge.”
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