China’s inaugural BIRD Fashion Fair is scheduled to take place on 11-13 June 2025 at the Shenzhen Convention & Exhibition Center in Futian.
It will feature more than 800 exhibitors from prominent womenswear hubs such as Hangzhou, Shenzhen, Guangzhou, and Zhengzhou.
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Exhibitors will showcase their latest offerings across an expansive 34,000m2, coinciding with other notable events like Intertextile Shenzhen for apparel fabrics and the sourcing trade fair Yarn Expo, both organised by Messe Frankfurt.
The event location, Shenzhen, which is situated in the Greater Bay Area (GBA), is described as one of China’s most vibrant economic zones and the fair will benefit from the region’s influential role in shaping the domestic women’s fashion sector.
The GBA, with other fashion capitals like Guangzhou, has a GDP of more than $2tn and boasts advanced manufacturing capabilities, and expertise in international trade within a concentrated geographical area.
In addition, the region is home to a number of womenswear brands, designers, and specialised suppliers.
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By GlobalDataBIRD Fashion Fair will offer a platform for dialogue between China’s brands and international markets. It aims to showcase progressive design, sustainable practices, innovative production technologies, and worldwide industry trends.
Under the theme “BOLD / INTELLIGENT / RELENTLESS / DESIGN,” the fair will foster global cooperation and creative partnerships.
Across four halls, attendees will encounter a diverse range of womenswear products including blouses, dresses, trousers, jackets, knitwear, activewear, loungewear, sun protection clothing, and accessories such as bags, shoes, scarves, hats, and belts.
Visitors can gain from personalised business matching services, curated fashion shows, trend insights presentations, and high-level forums, while industry leaders are poised to present new innovations and products.
In addition, international visitors will receive services including multilingual assistance, one-stop solutions for hotel reservations and transportation guidance as well as pre-registration with complimentary admission.
