Brendan Hoffman named Wolverine Worldwide president - Just Style
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Brendan Hoffman named Wolverine Worldwide president

By Beth Wright 12 Aug 2020

Former Vince Holding Corp boss Brendan Hoffman has been named president of footwear firm Wolverine Worldwide and is expected to transition over a period of time to become the future CEO of the company.

Former Vince Holding Corp boss Brendan Hoffman has been named president of footwear firm Wolverine Worldwide and is expected to transition over a period of time to become the future CEO of the company.

Hoffman, who has also been appointed to the firm’s board of directors, will join the buisness on 8 September, reporting to current Wolverine Worldwide chairman, CEO, and president Blake Krueger.

Most recently, Hoffman was CEO of upmarket apparel and accessories company Vince Holding Corp. Duirng his tenure, he significantly increased the growth and penetration of the e-commerce and digital platforms, adapted Vince’s vertical supply chain to embrace “buy now/wear now” trends and extended the brand into bold new consumer categories.

Prior to joining Vince in 2015, Hoffman was CEO and president of Bon-Ton Stores, Inc and president and CEO of Lord & Taylor LLC. Earlier in his career, he served as CEO and president of Neiman Marcus Direct, helping to grow Neimanmarcus.com and launching  Bergdorfgoodman.com, Horchow.com and other branded websites that transformed Neiman Marcus and its affiliated companies into one of the first multi-channel retailers with a US$500 e-commerce business. 

“Brendan is a very strong addition to the Wolverine Worldwide senior management team and his proven leadership and track record makes him the ideal person to become our next president and eventually lead Wolverine Worldwide into the next chapter of its journey,” said Krueger, who has served as Wolverine’s CEO and president since 2007.

“He brings a passion and strategic vision for consumer direct and omni-channel retail that is well-suited for the digital pivot and accelerated changes in consumer behavior that are now taking place in the global marketplace.”

In his new role, Hoffman will focus on driving growth across the company’s portfolio of lifestyle brands. The key leaders responsible for Wolverine Worldwide’s brands, digital execution, advanced concepts and innovation, consumer insights and merchandising will report to Hoffman, including Jim Zwiers, Chris Hufnagel, Joelle Grunberg, Tom Kennedy and Angelo Ng.

Wolverine Worldwide saw reported revenue tumble 38.6% to US$349.1m in its second-quarter, while net loss amounted to $1.9m, compared to net income of $40.2m in the prior-year period.