US apparel retailer Brooks Brothers has invested in new software to improve contact centre operations and deliver a seamless omnichannel shopping experience for its global customer base.
The company has selected Manhattan Associates’ Manhattan Active Omni to fuel its “buy anywhere, get anywhere” customer experience platform across its full network of 300 retail locations.
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Manhattan Active Omni marries order management and store fulfilment applications on a single platform, to deliver what it claims is “superior product fulfilment” across all channels. The solution will provide Brooks Brothers associates with a 360-degree view of customer information and access to the company’s full network of inventory, enabling them to deliver a more seamless omnichannel experience.
“Brooks Brothers has been a leading provider of apparel for 200 years, and we take great pride in both the quality of our products and the customer experience we deliver,” says Todd Treonze, CIO, Brooks Brothers. “The Manhattan Active Omni platform will enable us to increase the level of service we provide by expanding our ‘buy anywhere, get anywhere’ offerings on a global scale and significantly improve the customer journey across channels.”
In addition to fuelling omnichannel growth, the platform will also help Brooks Brothers scale its uniform business, the company says.
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By GlobalData
