British luxury brand Burberry is rolling out dedicated sustainability labelling across key categories to provide customers with insight on a product’s environmental and social credentials.
The new pistachio-coloured sustainability labels explain how a product meets a range of externally assured stringent criteria. They are being used across the new ReBurberry Edit, along with menswear and womenswear RTW, soft and hard accessories.
Called ‘positive attributes,’ the labels initially include the amount of organic content (including cotton and wool) or recycled natural fibres, recycled synthetic fibre or bio-based content used in materials.
As the programme develops it will be extended to include delivery against carbon emissions standards at production facilities, or social initiatives such as workers being paid the living wage or supported through wellbeing programmes. Chemical management, energy and water reduction, renewable energy, and leather tannery certification are also planned.
Burberry says two-thirds of its products currently bear more than one positive attribute, with a goal for this to reach all products by 2022.
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“We strongly believe that driving positive change through all of our products at every stage of the value chain is crucial to building a more sustainable future for our whole industry,” explains Pam Batty, Burberry’s vice president corporate responsibility.
The luxury firm says the process of integrating positive attributes into all of its products means sustainable sourcing and design principles are embedded throughout the business, making it a shared priority for all Burberry product teams.
The global sustainable labelling launch coincides with the release of the ‘ReBurberry Edit,’ a curated edit of 26 styles from the spring/summer 2020 collection, made from sustainable materials used across the Burberry product range.
Trench coats, parkas, capes and accessories are created from Econyl recycled nylon made from regenerated fishing nets, fabric scraps and industrial plastic. They are produced at facilities associated with energy and water reduction, textile recycling and chemical management programmes, the company says.
Additional outerwear pieces in the Edit are made using a new nylon that has been developed from renewable resources such as castor oil, and a polyester yarn made from recycled plastic bottles.
As part of a five-year Responsibility Agenda, Burberry’s goals for 2022 include being carbon neutral in its own operational energy use by 2022 and obtaining 100% of its electricity from renewable sources.
Underpinning this target are two climate goals approved by the Science Based Target initiative (SBTI), to reduce absolute scope one and two greenhouse gas emissions by 95% by 2022 and absolute scope three greenhouse gas emissions by 30% by 2030 (all from a 2016 base year).
Earlier this year the luxury firm launched a Regeneration Fund to support a portfolio of carbon insetting projects to tackle the environmental impact of its operations. The projects will work at farm level to improve carbon capture in soils, improve watershed and soil health, reduce dryland salinity and promote biodiverse habitats.
