Canadian outdoor apparel specialist Canada Goose has outlined two new sustainability commitments, including a pledge to transition 90% of its materials to Preferred Fibres and Materials (PFMs) by 2025.
PFMs, such as recycled and organic fibres, are defined as sustainable alternatives to conventional materials. This commitment ensures Canada Goose will “aggressively” incorporate more environmentally responsible materials in its outerwear, apparel and accessories.
In addition, the company has committed to sustainable solutions in 100% of its packaging by 2025. Sustainable solutions include recycled content and recyclability in packaging used across its manufacturing, direct-to-consumer, and marketing operations.
“At Canada Goose, our approach to design is always focused on quality, durability and functionality, while never sacrificing on performance,” says Niamh McManus, design director at Canada Goose. “We design for generations, not seasons, and our new product-focused sustainable commitments further reinforce that approach.”
The new goals were outlined in the company’s 2020 Sustainability Report, which details progress made towards its 2025 sustainability goals.
Since releasing its inaugural Sustainability Report in April of last year, Canada Goose accomplished several initial goals outlined in its Sustainable Impact Strategy. The brand has achieved carbon neutrality for company operations (Scope 1 and 2 emissions), reaffirming its strategic approach to achieving net-zero emissions by 2025; joined the Bluesign raw materials standard as an official System Partner; created the Reclaimed Fur Standard as part of its goal to end the purchasing of new fur by 2022; and remains on track to become Responsible Down Standard (RDS) certified by the end of 2021.
The news comes after the November launch of Canada Goose’s purpose platform Humanature which unites its sustainability and values-based initiatives.
Click here to access the 2020 Sustainability Report in full.