Canadian footwear retailer Sterling Shoes has appointed David Alves as its president and CEO effective 17 November.

Alves will also be appointed as a director of the company from this date.

A statement said he has extensive experience in the retail sector with buying, management and executive positions with Zellers, Hudson’s Bay Company, Winners, and TJX Europe.

“Dave has over 20 years of international experience across all retail disciplines and we are very pleased to have someone of his calibre joining Sterling,” said Rick Mahler, chair of the board.

Alves said: “I am extremely pleased to be assuming the role of president and chief executive officer of Sterling and to have the opportunity to lead the company in the next stage of its growth.”

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