Mexican fashion footwear company Capa de Ozono has improved product development time by 20% and doubled its number of collections after implementing a new PLM system.
Founded in 1992, Capa de Ozono is headquartered in León, Guanajuato, the capital of the Mexican footwear industry. The company designs, manufactures and sells footwear, mainly for the teenage and young adult market, and is one of Mexico’s largest fashion footwear retailers. It sells through a network of 235 branded stores in 50 cities, and has more than 300 wholesale clients as well as an online channel.
The company selected Centric Software to provide its Product Lifecycle Management (PLM) solution last year in a bid to reduce time-to-market, develop a more robust product development process and centralise product information.
“We focus on being a fast fashion company, which means we have to get on board with new developments and designs that are appropriate for the market in the fastest possible way,” explains Stefan Hromatka, CEO of Grupo Acritus, Capa de Ozono’s parent company. “The biggest challenge we have is to identify new trends on time and drop the trends that no longer work.”
With Centric PLM in place, Capa de Ozono has improved product development time by 20%, been able to launch new products on schedule 90% of the time and has doubled its number of collections, without needing to increase design and development staff.
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