The CHIC 2025 event in Shanghai is designed to facilitate business connections through a blend of creative trade show elements and experiential activities.
Under the theme ‘Fashion Picnic in Autumn,‘ CHIC 2025 (September) aims to focus on tapping into burgeoning markets, showcasing brands, leveraging digital tools, and fostering creative interactions.
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Scheduled to take place from 2-4 September 2025, the event will feature more than 800 exhibitors across nine designed thematic zones spanning an area of more than 50,000m2.
The space hall will display Spring/Summer 2026 collections in various categories including women’s, men’s, and children’s apparel, as well as accessories, shoes, and bags.
Some highlights include CHIC Talk, CHIC Shows, and an integrated digital WeChat Mini Program. The aim is to foster dialogue, spur innovation, and streamline networking within the industry.
CHIC Talk will feature a series of expert-led seminars and workshops offering a knowledge exchange platform. These sessions will bring together industry specialists and leading brands to discuss current trends in fashion.
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By GlobalDataRunway shows at the event will highlight creative designs for the upcoming season from premium brands and collective presentations by prominent national fashion organisations. These runway events aim to showcase the style acumen and capabilities of the participating labels.
The CHIC WeChat Mini programme will serve as a central digital tool for the fair, consolidating essential services such as visitor registration, business matching, and live stream broadcasting. This programme is extensively used by exhibitors, visitors, and partners as a crucial component of CHIC’s digital infrastructure.
To date, CHIC has facilitated more than 1,000 matchmaking sessions and connected more than 600,000 trade visitors.
The upcoming autumn edition aims to continue this momentum by organising targeted matchmaking meetings to explore new buyer potential and is anticipated to attract over 60,000 visitors.
