The event will take place at the National Exhibition & Convention Center (NECC) in Shanghai, occupying 117,200 square metres of exhibition space.
A total of 1,091 exhibitors representing 1,135 brands from eight countries and regions including Italy, Germany, France, Japan, South Korea, Australia, India and Hong Kong will participate in the fair.
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Retail platforms and department stores set to attend include JD.com, Douyin, Shein and Beijing SKP. Additional visitors will include buyers and brand representatives from companies such as Aimer, Urban Revivo, Fabrique, CHUU and UOOYAA.
The fair divides its exhibition into several themed halls for efficient navigation. Hall 1.1 features CHIC Women’s with a range of womenswear collections from commercial to design-focused labels aimed at the Chinese market.
The same hall hosts Chinese Style, which integrates traditional Chinese design elements with modern fashion trends through reinterpretations of historical silhouettes and textiles.
Hall 2.1 brings together outerwear collections in CHIC Winter’s and presents accessories such as leather goods, handbags and shoes in CHIC Accessories and Bags & Shoes. The segment also includes CHIC Matching, which facilitates business connections between brands, buyers and distributors.
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By GlobalDataHall 3 covers lifestyle and speciality sectors, including Outdoor & Sports, Denim World, CHIC KIDZ, and Digital Fashion. These areas focus on functional fashion, denim innovation, children’s and youth apparel, and developments in virtual and digital technologies.
The CHIC Worldwide segment includes brands from multiple countries aiming to establish distribution partnerships within China. Exhibitors in this section include PNG and DA&CO from Korea, AURA from India, Threadheads from Australia, and twelve Italian brands such as Anneclaire, Cinzia Caldi, and The Ways to Be.
Hall 4.1 houses both CHIC Men’s with classic and modern menswear lines as well as CHIC Impulses, focusing on young designers and new concepts. This hall also hosts the CHIC SHOW runway presentations for selected brands.
Young Blood at the North Hall highlights young brands, streetwear labels and new lifestyle collections targeting retailers interested in emerging trends.
Brands featured at the upcoming edition include CANOTWAIT_, RUNXI, specialising in knitted women’s foundation wear, Fabrique, JCJ offering daily-wear jewellery and Shanshan.
Alongside the exhibition halls, Chic Shanghai provides an industry programme of shows, business matchmaking sessions and expert talks.
The schedule includes five Chic Shows with presentations from Italian exhibitors within Chic Worldwide as well as international brands like Saga Furs and six matching events involving 134 invited buyers, including Urban Revivo, CHUU and Fabrique.
In addition, the event will feature Chic Talk sessions on current global fashion issues.
A talk session titled “A New Global Coordinate — Chinese Brands Going Global and Engaging with the World” is scheduled for 12 March, focusing on strategies for Chinese brands expanding internationally.
Speakers include WWD China co-founder & chief content officer Zhang Dachuan, Fung Group China executive vice president Zhang Zhengcai and Istituto Marangoni China & Asia Pacific chief operating officer Cheng Youting.
