Publisher and exhibition organiser United Business Media Limited has bought the Shanghai International Children-Baby-Maternity Products Expo (CBME) in a bid to enter China’s fast-growing baby products market.

The business-to-business tradeshow, along with two smaller business-to-consumer child and baby products fairs in Guangzhou and Beijing, will be operated by UBM Asia.

The business employs 59 staff at its Hangzhou office and is expected to generate $6.5m in revenues this year. The Chinese children and baby market represents an attractive sector for UBM, with strong growth potential underpinned by current economic and demographic trends.

Launched in 2001, the annual CBME exhibition is aimed at international and domestic manufacturers and distributors of child and baby products for the Chinese market.

This year’s show took place from 22-24 July, hosting over 850 exhibitors in 69,000 square metres of exhibition space. Attendees included retailers, agents, distributors, purchasing agents, investors and media agencies.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Style Excellence Awards - The Benefits of Entering

Gain the recognition you deserve! The Just Style Excellence Awards celebrate innovation, leadership, and impact. By entering, you showcase your achievements, elevate your industry profile, and position yourself among top leaders driving apparel and textile industry advancements. Don’t miss your chance to stand out—submit your entry today!

Nominate Now