Among the fashion brands committing to work with Circulose are Bestseller, C&A, John Lewis, Filippa K, Reformation, Bobo Choses, Faherty, and Zero.
Since last year, Circulose has been operating under new ownership and leadership and has set a new strategic direction. The company is prioritising long-term agreements with partner brands to support the return of Circulose to the market at commercial scale.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
In June this year, Circulose signed a multi-year agreement with H&M Group aimed at increasing the adoption of circular materials within the industry.
That same month, Spanish retailer Mango also began working with Circulose to integrate recycled cotton fibres into its offerings.
Circulose is produced by extracting cellulose from used garments and textile production waste.
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalDataThe material is a type of dissolving pulp suitable for manufacturing regenerated fibres such as viscose, lyocell, modal, acetate and other man-made cellulosic fibres.
These fibres can be spun into yarn, processed into fabrics through weaving or knitting, and ultimately used to create new textile products.
Circulose CEO Jonatan Janmark said: “These partnerships are an important milestone in Circulose’s new chapter. After a year of resetting our strategy and intensely engaging with brands, this wave of commitments shows our efforts are paying off. Their support will help to unlock the next phase of our production journey. We are proud to enable brands who are serious about transforming the textile industry.”
