US textile major Cone Denim has partnered with yarn manufacturer Unifi on what it claims is the most advanced sustainable dual-core stretch denim on the market.
S Gene with Repreve combines the advanced stretch technology of the traditional S Gene fibre – which marks it tenth anniversary this year – with the sustainability and performance of Repreve recycled polyester fibres in a move aimed at driving innovation in the denim market.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
Cone Denim’s S Gene innovation was the first of its kind, originally introduced in denim fabrics in 2007, and designed to provide superior stretch and recovery.
To create these yarns, Cone starts with two core components – spandex and continuous filament which optimises stretch and maximises recovery. The dual-core yarn is wrapped in a spun covering to provide soft cotton hand and natural appearance with added stretch performance.
The Repreve fibre meanwhile, was launched in 2005 and is used by brands including Patagonia, Haggar, Levi’s and The North Face. Since inception, Unifi estimates more than 4bn plastic water bottles have been recycled into the yarn.
The new denims – which utilise as many as three post-consumer plastic bottles in one pair of jeans – will join the company’s Sustainblue environmentally friendly collection, which is comprised of denim constructions using recycled cotton, recycled polyester and other sustainable yarns.
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalData“It is very exciting to continue our celebration of ten years of S Gene technology with the addition of S Gene with Repreve,” says Kara Nicholas, vice president product design and marketing for Cone Denim. “This newest addition to Cone’s Sustainblue collection of fabrics maintains the authentic look and feel of traditional denim while offering advanced stretch, recovery and durability in an eco-friendly fabric that is increasingly more important to consumers today.”
