Clothing brand Diesel has joined the Better Cotton Initiative (BCI) as part of its commitment to source at least 50% of its cotton more responsibly by 2025.
The Better Cotton Standard System is a holistic approach to sustainable cotton production, which covers all three pillars of sustainability: social, environmental and economic, and addresses the many challenges of cotton production.
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Diesel took to Twitter to announce the move, which it says is part of its For Responsible Living strategy that launched in January.
In the framework of our #ForResponsibleLiving strategy we announce the collaboration with @BCICotton for a more sustainable cotton production. Our commitment will integrate sustainability-focused initiatives for our continuing success in a changing world. https://t.co/idLPg6ygSi pic.twitter.com/ATbHLTbq6o
— Diesel (@DIESEL) August 4, 2020
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By GlobalData“Diesel is investing in making cotton production more sustainable, and we are committed to sourcing at least 50% of our cotton as ‘more responsible cotton’ by 2025, that includes cotton sourced as Better Cotton, recycled and organic cotton,” the brand said on its website.
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Retailers and brands affiliated with the Better Cotton Initiative sourced more than 1.5m metric tonnes of Better Cotton by the end of 2019, a 40% jump on the previous year.
BCI revealed the data as part of its 2019 Annual Report and said Better Cotton uptake now accounts for 6% of global cotton production.
