Dr Martens has partnered with Beside Group to launch in the UAE for the first time, starting with wholesale before rolling out mono-branded stores in the future. Beside has decades of experience building international brands in the Middle East and will be responsible for developing Dr. Martens’ regional presence.
In Latin America, the British footwear brand has partnered with distributor Crosby, which opened a new store in Santiago, Chile, this week. The move follows the launch of a mono-branded store in Palermo, Buenos Aires, in August – the brand’s first in Argentina. Crosby’s agreement covers Mexico, Argentina, Paraguay and Chile, with plans for further stores and wholesale expansion.
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Dr. Martens CEO Ije Nwokorie said: “These exciting partnerships are consistent with our strategy of entering new growth markets to reach more consumers than ever before through a capital-light approach. We see enormous potential for Dr. Martens in the UAE and Latin America and are delighted to have two partners who really understand both the depth and breadth of our iconic brand.”
The deals mark an important milestone in Dr. Martens’ next growth phase, as the company focuses on building and curating market-right distribution.
