Spanish sustainable fashion brand Ecoalf, whose fabrics are made from recycled materials such as discarded fishing nets and marine plastic litter, has pledged to eliminate feathers, including down, from all its designs by 2020.
Based in Madrid, Ecoalf was founded in 2009 by Javier Goyeneche who drives the Upcycling the Oceans project. The programme sees Spanish fishing boats in the Mediterranean collect deep-sea plastic waste alongside their daily catch, which is then upcycled and used to produce apparel.
Now the company, which recently debuted a line of environmentally friendly ‘vegan’ jackets approved by animal rights organisation PETA, says it will reduce its feather consumption and increase the use of vegan synthetic filling this season.
The news has been welcomed by PETA.
“Today’s shoppers are rejecting cruelty to animals, and that includes ripping out birds’ feathers and leaving the animals bloody so that the feathers can be stuffed into coats,” says PETA director Anne Brainard. “‘PETA-Approved Vegan’ designs like Ecoalf’s stylish jackets are putting compassion into fashion, and kind-hearted consumers will take notice.”