EOG 2.0 was unveiled during the organisation’s General Assembly at the ISPO event in Munich, Germany. More than 80 representatives from EOG member organisations gathered for what was described as the highest attendance in several years.
Managing director Christian Schneidermeier presented his vision for the programme, reflecting the association’s growth from 19 brands to 158 members across the value chain.
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The new programme is developed in collaboration with the board and executive team since his arrival earlier this year.
EOG 2.0 sets out a renewed mission to create greater value for members and the wider sector by fostering collaboration and backing initiatives that strengthen the outdoor industry and protect both people and planet.
The industry association aims to strengthen its capacity to deliver a high-profile, sustained programme of activities aligned with this mission through to 2027.
To achieve these goals, EOG will act both directly and through improved advocacy in business, conservation, and activation. It plans to work in partnership with organisations such as the Federation of the Sporting Goods Industry (FESI), the European Outdoor Conservation Association (EOCA), and the It’s Great Out There Coalition (IGOT).
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By GlobalDataSchneidermeier outlined proposed changes to EOG’s organisational structure and bylaws intended to enable more effective leadership across the following three core areas:
Environment, Social Impact, Governance (ESG): This includes climate action and circular economy initiatives; human rights due diligence and forced labour; regulatory compliance, public affairs, and responsible conduct.
Engagement: Plans cover communications (marketing, PR, internal communication, member recruitment), events such as European Outdoor Week, the Outdoor Impact Summit, European Outdoor Awards, ISPO participation, as well as educational activities through the European Outdoor Academy.
Data: Projects include market insights via the Outdoor Market Intelligence Service (OMIS), data platforms like the Sustainability Data Exchange (SDEX) and a European retail directory, and data projects covering consumer trends data, annual market reports, and other initiatives.
Schneidermeier said: “The EOG is the voice of the European outdoor sector and is its key platform for collaboration. The fact that we’ve been so successful in recruiting new members during the last year is evidence that the industry understands that, and needs it. We know that we have a responsibility to deliver, which is why we’ve worked so hard this year to develop a structure and strategy that is fit for purpose, and which has the capacity to supercharge the work of the association. OMIS is a great example of this.
“Our goal with the project is to provide the best sell-out market data available on the market, which will help our industry to take better decisions.”
EOG members unanimously backed the new proposals at the meeting.
The executive team also shared updates on ongoing projects, including OMIS.
Already active in the UK and France and set to launch shortly in Germany, OMIS tracks real-time sales data from a wide range of retail channels.
The platform covers 3m stock keeping units (SKUs), 2,000 locations, and over €5bn ($5.8bn) in sales from 1,000 brands, with plans for further expansion.
The EOG General Assembly also provided updates on two major international trade events planned for 2026.
European Outdoor Week is scheduled for 14 to 19 May in Riva del Garda, Italy, while ISPO will be held from 3 to 5 November in Amsterdam, Netherlands.
In September this year, EOG and the Federal Association of the German Sporting Goods Industry (BSI) unveiled a new version of their tool, which shares outdoor sector sustainability data with brands and retailers.
