US clothing brand Everlane has vowed to cut the use of all virgin plastic from its supply chain by 2021, with a new campaign called Renew that will see it phase out its use of plastic by swapping it for recycled alternatives.
This initiative is across its supply chain and includes offices and stores. It is also launching an apparel collection – under the Renew brand – which is made from synthetic fibres produced from recycled plastic bottles.
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“In just 60 years, we’ve created eight billion tons of it. Plastic is poisoning our oceans, clogging landfills and destroying the environment,” asserts Everlane CEO Michael Preysman. “The worst part? Companies are making more than ever and we just keep buying it.
“There’s only one solution: Stop creating virgin plastic — and instead, renew what’s already here. We believe businesses have to lead the way, so we’re starting today.”
The Renew outerwear collection – which goes on sale from 24 October – re-uses three million discarded plastic bottles. The collection features parkas, anoraks, fleeces and puffers and prices range from US$55 to $198. As part of Everlane’s campaign, each item tells customers how many plastic bottles went into making it.
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Enough is enough. In seven days, we’re doing something about it. #ReNewToday pic.twitter.com/8ZhkCwANFV
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By GlobalData— Everlane (@Everlane) 17 October 2018
