As per data from Scurri Unpacked, both toys and fashion categories saw a 33% rise in order volumes.
Scurri Unpacked monitors delivery trends through its management platform that processes over 200 million shipments annually.
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In the UK specifically, e-commerce volumes grew by 6% year-over-year (YOY) in Q2, partly fuelled by Father’s Day spending, which GlobalData projected to surpass £1.12bn.
The categories that performed best in the UK included food and drink, fashion, pet and animal products, as well as tools and DIY.
Scurri founder and CEO Rory O’Connor said: “May and June entered the record books as two of the hottest months seen across the UK and Europe. This, combined with Father’s Day trading, created ideal conditions for ecommerce growth. The uplift in outdoor, gifting and lifestyle categories shows how quickly consumer needs can shift and the importance of responding in real-time to capitalise on sales.”
International shipping volumes also saw robust growth. Germany led with a 37% YOY increase in Q2 volumes, followed by Poland at 28%, and Ireland at 21%.
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By GlobalDataConversely, shipment volumes to the US decreased by 17%, likely due to new tariffs imposed on UK goods starting 5 April 2025.
E-commerce brands are increasingly leveraging delivery options to enhance customer satisfaction and build brand trust, said Scurri.
Signature-on-delivery services witnessed a 21% quarter-on-quarter (QOQ) rise and a 28% YOY increase. This trend suggests that consumers are seeking more secure delivery options amid concerns over parcel fraud and theft.
Next-day delivery services remained consistent with Q1 trend but showed a YOY increase of 29%, indicating a continuous demand for prompt deliveries.
The second quarter saw weekend delivery volumes fall by 26% from Q1 due to fewer special occasions; however, this service option still saw the highest YOY growth at 47%.
Meanwhile, two-day delivery options rose by 19% QOQ as consumers balanced cost against delivery speed.
“With Scurri Unpacked, we’re opening access to our delivery data and sharing valuable insights that not only empower customers but democratise those insights for the entire industry, helping inform strategy, improve performance and navigate ongoing and fast-paced change,” O’Connor concluded.
