The collaboration with TextileGenesis will focus on the supply chain of preferred fibres including cotton, synthetics, animal fibres, and man-made cellulosic fibres (MMCFs) for Fenix Outdoor Group’s product lines.
The partnership will use Fibre-to-Retail (FTR) technology from TextileGenesis for comprehensive tracking and verification of materials.
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The adoption of TextileGenesis’s advanced digital token-based traceability technology will enable Fenix to achieve a fully traceable supply chain with high accuracy.
Fenix Outdoor global sustainability director Saskia Bloch said: “By partnering with TextileGenesis, we can transparently communicate the journey of our products from fibre to retail, building consumer trust and reinforcing our dedication to responsible sourcing practices.”
Fenix’s portfolio includes brands such as Fjällräven, Hanwag, Royal Robbins, Devold, Tierra, and Frilufts Retail which encompasses companies like Globetrotter, Naturkompaniet, Partioaitta, Friluftsland and Trekitt.
The partnership with TextileGenesis is a strategic effort to bolster brand credibility and consumer confidence by ensuring adherence to both local and international regulatory standards amid heightened scrutiny of sustainability claims.
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By GlobalDataTextileGenesis CEO Amit Gautam said: “Fenix Group is taking a significant step in its sustainability journey by selecting our solution. This collaboration not only reinforces its commitment to responsible sourcing but also enhances transparency in its supply chain. Together, we are shaping a more sustainable future in outdoor apparel and gear.”
Following a successful pilot in 2023, Fenix plans to integrate TextileGenesis’s advanced tools into its operations, strengthening its sustainability efforts and providing consumers with verifiable evidence of ethical sourcing.
“The integration of TextileGenesis into our operations will significantly elevate our efforts to uphold the highest standards of ethical sourcing, ensuring that we meet our sustainability commitments,” Bloch added.
