FibreTrace, LWB partner on textile traceability project - Just Style
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FibreTrace, LWB partner on textile traceability project

By Hannah Abdulla 29 Jun 2020

Traceability technology company FibreTrace and luminescent materials specialist Leuchtstoffwerk Breitungen GmbH (LWB) have entered into a strategic partnership aimed at spearheading textile traceability.

Traceability technology company FibreTrace and luminescent materials specialist Leuchtstoffwerk Breitungen GmbH (LWB) have entered into a strategic partnership aimed at spearheading textile traceability.

The companies say with technology playing an increasingly critical role in every aspect of the textile supply chain they recognise the need to accelerate the development of solutions to ensure they remain at the forefront of the need for traceability and transparency.

“The FibreTrace and LWB partnership brings together deep skills in the textile industry together with a deep understanding of luminescent technology for the product ideation, technology development and deployment to track and trace fibres throughout global textile supply chains and provide transparency for brands and consumers,” the companies say, adding that by implementing a transparent supply chain, firms can put consumer’s minds at ease while also earning loyalty. 

“With a world-class development team based in Germany LWB are a quality and reliable benchmark to help us scale and meet the demand for transparency and help brands rebuild trust with their consumers,” says Shannon Mercer, director of business development at FibreTrace. “This partnership will allow us to accelerate our development for solutions into all natural and man-made fibres in line with our US Patent.”

Wolfgang Eisenberg, CEO of LWB adds: “By partnering with FibreTrace we are able to deliver transformation in transparency for the fashion industry. Over 70 years we have worked on unique signature tracing devices and technology, in partnership with FibreTrace we have extended this technology to withstand the harsh processes of the entire textile chain through to recycle and reuse.”