The Fashion Institute of Technology (FIT) in New York City is teaming up with OnPoint Manufacturing (OPM), which specialises in purchase activated on-demand mass customisation of apparel, to develop two branded lines of clothing and accessories.
The collaboation will see the college’s FIT/Infor DTech Lab develop a brand and a series of labels designed, marketed and retailed by students and manufactured using OnPoint’s fit personalisation technologies and supply chain strategies.
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It will include two collections of women’s wear, one targeted at a luxury market and the other a mid-market consumer.
OnPoint’s Unique.Fashion platform will act as the marketplace for students working on the project from FIT’s fashion design, technical design, fashion business management, textile development and marketing, advertising and marketing communications, and communication design programmes.
They will conceptualise, develop, and sell designs using OnPoint’s technology that the firm says better assures high-quality results in garment personalisation using age, weight, and height without measurements, photographs, or scanners.
The partnership creates the opportunity for students to explore developments in technology that offer the potential to reduce waste and costly overdevelopment while improving the industry’s sustainability profile through the employment of on-demand manufacturing, FIT says.
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By GlobalData“This new paradigm will provide students, brands, and designers a revolutionary fashion value chain, in an innovative learning environment,” adds Michael Ferraro, executive director at FIT/Infor Design and Technology Lab. “This partnership will engage faculty and students as they research the impact of emerging technology for on-demand, personalised fashion and apparel products.”
