US ethical brand Fox & Robin, which claims to be the only activewear brand to disclose its factory workers’ wages, is preparing to launch this autumn with a range of menswear, with womenswear to follow next year.
The company, which creates products for all levels of activity, has built its foundation on ensuring it operates in an ethical and transparent manner.
“We are the only activewear brand to disclose our factory workers’ wages,” says CEO Tommy Flaim. “More specifically, we disclose the absolute lowest wages earned by our workers at each of our factories. All wages are then indexed against livable wages for that specific factory’s region of the world. Our goal is to ensure 100% of our factory workers are paid a livable wage.
“This is especially important considering that roughly 2% of workers in the global garment supply chain receive a living wage that meets their basic needs.”
Fox & Robin is incorporated as a Benefit Corporation in the state of Delaware and is a pending Certified B Corp. Once the company has been in operation for one full year, it hopes to achieve full Certified B Corp status.
Certified B Corps are businesses that meet the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose.
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalData“We have a focus on being socially and environmentally conscious, but do not toot our own horn,” Flaim continues. “We are the friend that actually cares about social and environmental issues, not the one that wants everyone to think that they care.”
As part of its ethical foundation, Fox & Robin is donating 2% of all sales to two causes related to education and the environment.
For education, money goes directly to teachers teaching in low-income schools in increments of US$1,000. For the environment, money goes to various non-profits and national parks.
Fox & Robin says that while it currently does not have the resources and scale to engage in using sustainable fabrics, it has begun preliminary conversations with Chartreuse Group, Mango Materials, and SustainU.
