Ailing ready-to-wear brand Naf-Naf has reportedly been acquired by one of its suppliers, SY International.

Naf-Naf had been placed into receivership in mid-May. 

The deal, which sees it taken over by Turkey’s SY International via its French subsidiary, SY Corporate France, will save 75% of jobs in its French operation, it is understood.

According to the French press, the Bobigny Commercial Court ruled on the takeover on Friday (19 June).

SY specialises in textiles and owns factories in Turkey and Morocco. SY Corporate France has supplied Naf-Naf for over 30 years.

Naf-Naf trades out of 160 stores and in 2018 was sold to a consortium led by China’s La Chapelle. Les Echos reports that SY Corporate France in its bid outlined a strategy to control the entire supply chain from the purchase of textiles to physical sales. The acquisition of Naf-Naf, it said, allows it to continue its “vertical development strategy aimed at integrating distribution brands in its primary manufacturing activity”.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

The publication cited Naf Naf CEO Luc Mory saying: “The association of a historic manufacturer with the brand’s know-how is innovative and represents a solid guarantee of sustainability for our company.”

Just Style Excellence Awards - Have you nominated?

Nominations are now open for the prestigious Just Style Excellence Awards - one of the industry's most recognised programmes celebrating innovation, leadership, and impact. This is your chance to showcase your achievements, highlight industry advancements, and gain global recognition. Don't miss the opportunity to be honoured among the best - submit your nomination today!

Nominate Now