Tradeshow organisers Messe Frankfurt and Premium Group are joining forces to launch Frankfurt Fashion Week for summer 2021 with a focus on digitalisation and sustainability.
The event will comprise tradeshows, conferences, runway shows, and events across the city.
“Five platforms, three tradeshows, two conferences, over 2,000 designers, brands and fashion companies – Frankfurt Fashion Week will become an extremely attractive and relevant destination for the international fashion business,” says Detlef Braun, member of the executive board of Messe Frankfurt. “We believe in the concept of a physical Fashion Week, but one that is different to anything we have seen before. Frankfurt Fashion Week will enable us to fully play to our textile strengths gained from over 50 textile tradeshows worldwide. And it will result in new synergies along the entire supply chain.”
‘Applied Sustainability’ and ‘Applied Digitisation’ form the strategic pillars of the event which aims to make innovative, more sustainable products, collections, and business models accessible to the wider market.
“Frankfurt Fashion Week is purposely aimed at a forward-looking, digital-savvy fashion and lifestyle community,” adds Anita Tillmann, managing partner of the Premium Group. “B2B, B2C, B2P, P2P – all avenues are open. A synthesis of fashion, lifestyle, digital innovations and sustainability is always guaranteed to result in something new and unexpected. And that is exactly our aim.”