GERMANY: Leading The Way In Euro Home Shopping
The UK may have more Internet users, but when it comes to shopping from home, Germany is by far the most important market in Europe, according to a new report from Retail Intelligence, the retail analysts. The findings, published in "Home Shopping in Europe" indicate that Germany accounts for 40 per cent of the e57bn European home shopping market, with the UK well behind in second place with 23 per cent.